Meaning Of Logos

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Most people have a tendency to think that a logo has to be flashy, or attention grabbing in order to be remembered, the real fact is that having a colorful and complex logo can actually be detrimental, as customers could find the logo annoying, or simply overwhelming.

Most people don't stare at logos for a long time; rather they allow their eyes to pass over them for less than 2 seconds. This means that a logo has a few seconds to be registered and subconsciously memorized, so if a potential customer finds your logo overwhelming, it might deliver the wrong impression.

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