Meaning Of Advertisement

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A picture without a single word might convey a thousand words. Advertisement with pictures have been a longstanding art in the history of marketing. It is one of the cheapest and one of the most effective ways of marketing. So here comes our first question what exactly is an advertisement? Advertisement is a language of a product/service which helps them to reach their patrons. But what is visible as an advertisement is just a tip of an iceberg, rest of the part people don’t know is how much thought actually goes into making an Advertisement. For example, we may only have a simply picture with a logo, but that simple picture can deliver a great advertisement for the product being sold. When I say great advertisement It means that the picture …show more content…
As our eyes first goes to center of the advertisement, we see a bright red color logo attracting our eyes towards it. Coca-Cola has smarty used their logo as a main focus, as the logo is in red color and according to human phycology red color excites eye the most. The placement of the logo in the center, makes it the viewer’s center of focus. Not only that, the Coca-Cola has also used Molly Bang’s principles. Which says let the object to be advertised be larger than the background objects, we can see the logo of Coca-Cola is larger compared to objects in surrounding. Another principle of Molly Bang used in this picture advertisement above, is the color used to narrow the focus of audience, as we can see the rest of the background is in yellow tone but the main eye catchers are in red …show more content…
Indian cultural heritage and lots of festivals, gives numerous advertising opportunities. Coca-Cola came up with an advertisement on India’s largest festival 'Diwali '. This festival is celebrated all across the nation, so coca cola came with an advertisement which shows the Indian tradition as well as gives consumer an idea of celebrating the festival with opening a Coca-Cola. As we can see in the picture there are lots of food items kept with Coca-Cola and all that food items are different types of Indian sweets, specialties of the festival. By this Coca cola is trying to tell consumers that this Diwali, try sharing happiness by opening a bottle of happiness, as coke is sweet plus the tag line of coca cola is open happiness so by this advertisement they will fulfill both the

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