EXECUTIVE SUMMARY
Description, Concept, and Competitive Advantage
M.D. Homes, located in Dallas, Texas, is the doctor of home renovations. We are aimed at redesigning old, quality constructed homes into modern masterpieces that will appeal to an individual’s sense of uniqueness. We focus on buying older homes with at least three bedrooms, two bathrooms, and a two car garage, in order to stay competitive. We offer extremely unique, quality, modern homes that satisfy the market’s growing interest in modern home design at a competitive price.
Target Market
M.D. Homes focuses on the higher income level areas of the Dallas metroplex, such as Highland Park, Lakewood, Lake Highlands, Preston Hollow and North Dallas. With a steady population of 2,518,638, and a …show more content…
D. Homes can easily differentiate itself, its product, and its company from any competition.
M.D. Homes offers better pricing when it comes to making homes as green as possible in order to be environmentally friendly.
M.D. Homes has a positive culture and will create a brand name that people will associate with good, quality work and positive people to work with.
M.D. Homes will provide high quality homes for our clients; safe, healthy, energy efficient and sustainable homes with unmatched quiet and comfort, through recognizing the dynamic value and unique quality of our own Differential Competitive Advantage.
Our biggest competitors will be other home renovators. This is where setting our company apart with a competitive advantage will be very important. Anyone can renovate homes but it is what we have to offer with our pricing, culture, and the quality of our homes that will set us apart from the others and keep a positive word of mouth spreading to potential new clients.
Estimated Market Share and Sales
The custom home renovation market has recorded two consecutive quarters of production and experienced significant growth during 2014, which is continuing on into
Description, Concept, and Competitive Advantage
M.D. Homes, located in Dallas, Texas, is the doctor of home renovations. We are aimed at redesigning old, quality constructed homes into modern masterpieces that will appeal to an individual’s sense of uniqueness. We focus on buying older homes with at least three bedrooms, two bathrooms, and a two car garage, in order to stay competitive. We offer extremely unique, quality, modern homes that satisfy the market’s growing interest in modern home design at a competitive price.
Target Market
M.D. Homes focuses on the higher income level areas of the Dallas metroplex, such as Highland Park, Lakewood, Lake Highlands, Preston Hollow and North Dallas. With a steady population of 2,518,638, and a …show more content…
D. Homes can easily differentiate itself, its product, and its company from any competition.
M.D. Homes offers better pricing when it comes to making homes as green as possible in order to be environmentally friendly.
M.D. Homes has a positive culture and will create a brand name that people will associate with good, quality work and positive people to work with.
M.D. Homes will provide high quality homes for our clients; safe, healthy, energy efficient and sustainable homes with unmatched quiet and comfort, through recognizing the dynamic value and unique quality of our own Differential Competitive Advantage.
Our biggest competitors will be other home renovators. This is where setting our company apart with a competitive advantage will be very important. Anyone can renovate homes but it is what we have to offer with our pricing, culture, and the quality of our homes that will set us apart from the others and keep a positive word of mouth spreading to potential new clients.
Estimated Market Share and Sales
The custom home renovation market has recorded two consecutive quarters of production and experienced significant growth during 2014, which is continuing on into