McNROE Consumer Products Private Limited is a Kolkata based FMCG firm operating in the Personal Care category.
McNROE was founded in the year 1996 in Odisha. After working for several years in the personal care category, the founder of the company, Mr. N. K. Daga realized that Indian consumers are ready for high quality products manufactured within India. That is where the journey begun. Quality is the chief factor that McNROE believes in and strives to achieve.
10
Mission:
To fulfil the personal grooming and hygiene needs of the consumer by providing innovative, quality and value for money products
The major brands from McNROE include WIildstone, and Secret Temptation
Wildstone: Wild Stone is a leading male grooming brand with presence across …show more content…
McNROE believes in challenging itself and its business partners to achieve high levels of business growth.
Primary Data:
Primary data means data that are collected by different techniques like questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data has been collected by the means of questionnaire.
Respondents were approached in market areas, parks, outside malls etc.
Secondary Data:
Secondary data is the data that have been already collected by someone and readily available from other sources.
The secondary data involved in this phase has been gathered from fragrance blogs, published papers and customer reviews.
The secondary data has been collected to have an in-depth information about consumer perception and their buying attitude.
3.4.5 Limitations of the Study:
It was difficult to get responses from people regarding fragrances as most of the people did not have sufficient knowledge regarding the same.
The survey was completed with assistance and the analysis is based on consumer’s …show more content…
For example, to perform an educational experiment, a class might be divided by alphabetical selection or by seating arrangement or by roll numbers. The division is convenient and, especially in an educational situation, causes as little disruption as possible.
The various advantages of Experimental approach:
Quasi-experimental design is often integrated with individual case studies; the figures and results generated support the findings in a case study, and allow some sort of statistical analysis to take place.
This approach reduce the time and resources required to perform the study.
Using Fragrances has become a fashion statement now. As it goes with fashion nothing remains static. Fashion keeps coming and going.
In the worlds of Oscar Wilde "Fashion is a form of ugliness so intolerable that we have to alter it every six months." Same is the case of fragrances. Every brand launches a new variant every Four or six months. One of the easiest ways of addressing the need for a fragrance wardrobe is
McNROE was founded in the year 1996 in Odisha. After working for several years in the personal care category, the founder of the company, Mr. N. K. Daga realized that Indian consumers are ready for high quality products manufactured within India. That is where the journey begun. Quality is the chief factor that McNROE believes in and strives to achieve.
10
Mission:
To fulfil the personal grooming and hygiene needs of the consumer by providing innovative, quality and value for money products
The major brands from McNROE include WIildstone, and Secret Temptation
Wildstone: Wild Stone is a leading male grooming brand with presence across …show more content…
McNROE believes in challenging itself and its business partners to achieve high levels of business growth.
Primary Data:
Primary data means data that are collected by different techniques like questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data has been collected by the means of questionnaire.
Respondents were approached in market areas, parks, outside malls etc.
Secondary Data:
Secondary data is the data that have been already collected by someone and readily available from other sources.
The secondary data involved in this phase has been gathered from fragrance blogs, published papers and customer reviews.
The secondary data has been collected to have an in-depth information about consumer perception and their buying attitude.
3.4.5 Limitations of the Study:
It was difficult to get responses from people regarding fragrances as most of the people did not have sufficient knowledge regarding the same.
The survey was completed with assistance and the analysis is based on consumer’s …show more content…
For example, to perform an educational experiment, a class might be divided by alphabetical selection or by seating arrangement or by roll numbers. The division is convenient and, especially in an educational situation, causes as little disruption as possible.
The various advantages of Experimental approach:
Quasi-experimental design is often integrated with individual case studies; the figures and results generated support the findings in a case study, and allow some sort of statistical analysis to take place.
This approach reduce the time and resources required to perform the study.
Using Fragrances has become a fashion statement now. As it goes with fashion nothing remains static. Fashion keeps coming and going.
In the worlds of Oscar Wilde "Fashion is a form of ugliness so intolerable that we have to alter it every six months." Same is the case of fragrances. Every brand launches a new variant every Four or six months. One of the easiest ways of addressing the need for a fragrance wardrobe is