History
McNally Robinson was founded 1981 in Winnipeg, Manitoba, by Holly McNally and her business partner Ron Robinson, who quit a year later to pursue a career with CBC Radio. His name remained attached to the brand as, McNally didn't have the money to replace the store's signage. The company currently has two locations, one in Winnipeg and one in Saskatoon. McNally Robinson, was sold to business partners Chris Hall and Lori Baker in 2012, who stated that they planned on maintaining the company’s core values as well as its cultural and community aspects.
Needs
McNally Robinson needs to be able to connect with its target audience