Introduction
Being known as the most famous fast food company in the world, McDonald’s has a great value chain which is well organized and functioned. Having a best value chain is very helpful for business in order to gain customers and create its sustainable value because value chain of a business can show how that business can start to create its own value from pre-production services which are product design or value creation, until the end which is post-production services like inventory management. In fact, base on McDonald’s value chain, which can prove that the company are very successful because of providing a great products and excellent service, having a brand value and franchise system. The paper would like to analyze McDonal’s …show more content…
In order to that, McDonald’s provide customers the quality food with the acceptable prices. In addition, the company has many menus to catch with varying customer demands. According to Schumpeter (2011), McDonald’s is trying to serve their food based on the local traditions. As a multinational business, it is often happen when some local customers would not buy their classic menus. Therefore, McDonald has provided parallel between customized menus with classic menus in order to satisfy local customers. According to QRS magazine (2013), McDonald’s provide very quick services and having very clean dining environment. Moreover, with the free wifi service in store or drive thru service, McDonald is very successful in enhance its customer experience or satisfaction. In addition, having a broad menu with suitable price, such as the dollar menu for people who cannot afford the regular meals, McDonalds are having more and more customers get in their stores. One of the successful strategies of company is being very creative in their marketing, advertising and franchising system. According to Adam (2007), McDonald’s is doing great job of understanding the cultures of its customers such as customer with different regions, age or incomes. For example McDonalds’ has served many products which can it adaptation to local culture such as to serve bubble tea in its stores in China. Moreover, as successful company McDonalds has the good vision by providing creative menus, advertisements, or even coupons to customers which can be very helpful in having customer satisfaction. In addition, by doing successful in franchise business, and with remarkable brand value, the McDonalds attracts many franchisees to attain their big successful business. With
Being known as the most famous fast food company in the world, McDonald’s has a great value chain which is well organized and functioned. Having a best value chain is very helpful for business in order to gain customers and create its sustainable value because value chain of a business can show how that business can start to create its own value from pre-production services which are product design or value creation, until the end which is post-production services like inventory management. In fact, base on McDonald’s value chain, which can prove that the company are very successful because of providing a great products and excellent service, having a brand value and franchise system. The paper would like to analyze McDonal’s …show more content…
In order to that, McDonald’s provide customers the quality food with the acceptable prices. In addition, the company has many menus to catch with varying customer demands. According to Schumpeter (2011), McDonald’s is trying to serve their food based on the local traditions. As a multinational business, it is often happen when some local customers would not buy their classic menus. Therefore, McDonald has provided parallel between customized menus with classic menus in order to satisfy local customers. According to QRS magazine (2013), McDonald’s provide very quick services and having very clean dining environment. Moreover, with the free wifi service in store or drive thru service, McDonald is very successful in enhance its customer experience or satisfaction. In addition, having a broad menu with suitable price, such as the dollar menu for people who cannot afford the regular meals, McDonalds are having more and more customers get in their stores. One of the successful strategies of company is being very creative in their marketing, advertising and franchising system. According to Adam (2007), McDonald’s is doing great job of understanding the cultures of its customers such as customer with different regions, age or incomes. For example McDonalds’ has served many products which can it adaptation to local culture such as to serve bubble tea in its stores in China. Moreover, as successful company McDonalds has the good vision by providing creative menus, advertisements, or even coupons to customers which can be very helpful in having customer satisfaction. In addition, by doing successful in franchise business, and with remarkable brand value, the McDonalds attracts many franchisees to attain their big successful business. With