Mcdonald's Target Audience Analysis

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There are many companies nowadays that are well known. It can be argued that advertisements and marketing are almost unnecessary. One that comes to mind is McDonald’s. Since 1955, McDonald’s has been selling food. (History) They sponsor many events, and most towns you can find at least 2 or 3 McDonald’s restaurants. They are also featured worldwide with different menu items to fit the local needs. McDonald’s markets to just about every person of every age group, race, religion, social class, and gender. If you find a person, chances are they will find something that appeals to them at McDonald’s. A main audience for McDonald’s marketing is children. By selling Happy Meals, kids can get a full meal sized right for them, plus a fun toy for …show more content…
They also use things like hot wheels cars, and Barbie dolls. By working with these companies, it brings in more customers. Having well known products encourages people to come in, to add to their children’s collection, for a cheap price. Where a regular Barbie doll can cost over twenty dollars, here they can get one and a meal for less than five dollars. Another target audience is parents. With kids being expensive to raise, McDonalds takes advantage of that by selling cheap food, which as mentioned earlier, attracts children. In 2002, McDonald’s released its dollar menu. (History) It drew in big crowds for a cheap, quick bite to eat. This helps parents out a ton, since they can get a cheap meal for themselves, a few happy meals for the kids, and then let the kids play at the many play places McDonald’s has. It could account for a cheap day out for a small family, and cost less than …show more content…
Whether traveling to another town, state, or country, there is a good chance you will come across a few McDonald’s restaurants. McDonald’s has over 36,000 stores worldwide (Iconic Brand). It has stores in 119 countries. (Iconic Brand) They have food that is available at all restaurants, and also cater to the local population with local dishes, made cheap. If an American travels to Japan, they would be able to eat at a McDonald’s and get a little slice of home, and vice versa. If a Japanese family were to travel to the states, they would be able to find a meal that they were able to get at home. As far as marketing techniques, McDonald’s focuses on the use of its mascot, Ronald McDonald, and friends. Ronald McDonald is a clown who is featured on most McDonald’s advertisements. He attracts kids, and can be seen at some restaurants as a cardboard cutout, or a statue. Another way McDonald’s markets is by stressing the fact they are so affordable. Their advertisements sometimes feature a dollar menu item with something as simple as a “$1” caption. (Loose Change) It stresses that anyone can eat there, and it won’t break the bank. It appeals to everyone out there, since no one wants to spend all of their money on food all the

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