Case Study Of Failure Of Mcdonald's Mclobster Sandwich

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Failure of McDonalds McLobster Sandwich McDonalds Corporation is renowned for a proven background of successful business that is based on an effective business model. Throughout the years, McDonalds has built a profitable and highly successful business that is characterized by increased profitability and expansion into new markets across the globe. The corporation has achieved a significant competitive advantage over its main rivals through effective business strategies. These strategies include coming up with new food items and luring customers depending on their tastes and preferences. Despite it tremendous success, the corporation’s strategies have sometimes been ineffective as evident in the failure of some of its brands such as the …show more content…
Unlike other seafood offerings, this sandwich has been characterized by a huge commercial disappointment and various supply chain problems in some regions (Velasco, 2013). The huge commercial disappointment is attributed to relatively poor strategies coupled with occasional appearances in some locations. McDonalds Corporation has focused on expanding its seafood offerings in the recent past as part of its initiatives towards promoting healthy eating. Most of its seafood offerings have been very successful, especially among customers who focus more on nutrition and healthy eating. However, The McLobster Sandwich hasn’t received significant success in comparison with other seafood …show more content…
The first difference is that the product is only available is certain regions and in certain seasons. The brand manages other products differently by availing them almost every time of the year and in nearly every fast food restaurant across the globe. The second difference in the management of others products is the enabling customization of food items like the Big Mac by customers. The Big Mac is packaged differently, customized based on customers’ preferences, and packaged in a relatively different way. These various aspects of the product’s management by McDonalds Corporation have contributed to its success and productivity to an extent that it is the most profitable product offered by the corporation. In conclusion, there are various issues or factors that affect the success and productivity of a product regardless of the position of the company in its specific or industry. As evident in the case of The McLobster Sandwich, the success of a product is not mainly dependent on the position of the brand but affected by several other issues. Some of these issues include the product’s features, its display and merchandise, and how customers react to it. These factors play an important role in determining the relationship between the product and its

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