Its strategic planning process
McDonald’s strategic plan is called ‘plan to win’. The concept of this plan is for McDonald’s to not be the biggest fast food restaurant chain, but to be the best fast food restaurant chain. McDonald’s tries to achieve this by applying the five P’s: People, products, place, price and promotion. Along with this they also incorporate geographic strategic plans.
In Malaysia, McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the Malaysia. McDonald’s has launched the Bubur Ayam McD for breakfast and the Ayam Goreng for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market …show more content…
All of these strategic plans make McDonald’s global brand gain a very high turnover rate and you can see how far McDonalds has grown since it first opened up in 1940. Its PEST analysis (political, economic, social, and technology)
Local Political
The first political issue at a local level that will affect McDonalds is local government legislation. McDonald's need to make sure they adhere to employment legislation such as the Minimum Wage, Working Time Directive and Working conditions legislation. McDonald's needs to make sure it cooperates with all the employment legislation as McDonald's is a global company a negative story about their employment methods such as paying below minimum wage could seriously affect their reputation at a local level.
At a local Level McDonalds also need to have an understanding of the Waste Management regulations that will involve their restaurants. McDonald's will need to make sure they deposit their waste material in the right way and don't cause any contamination of the local environment. This could lead to fines or a worse public image to the local population around the …show more content…
For example if the local economy is performing well then the customer base for products and service will be large and profitable. However wages will be high and employees will be in short supply in the local population. Currently regions are in a depressed state where there is a smaller opportunity for selling products and services with people having less disposable income. During the recession the local population's disposable income was severely reduced with a lack in confidence to buy services and consumers more willing to save money than spend. As McDonald's is seen by most people as a treat they are more likely to cut back on purchasing the product and look at other options.
The final economic issue which may affect McDonald's locally is the rate of unemployment in the local area. This issue could influence McDonald's as high unemployment levels in the local area could expand the range of employees for work but could mean more workers without the required skills to work in the McDonald's stores. This could increase the amount of money McDonald's have to spend on training their staff.
National
McDonald’s strategic plan is called ‘plan to win’. The concept of this plan is for McDonald’s to not be the biggest fast food restaurant chain, but to be the best fast food restaurant chain. McDonald’s tries to achieve this by applying the five P’s: People, products, place, price and promotion. Along with this they also incorporate geographic strategic plans.
In Malaysia, McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the Malaysia. McDonald’s has launched the Bubur Ayam McD for breakfast and the Ayam Goreng for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market …show more content…
All of these strategic plans make McDonald’s global brand gain a very high turnover rate and you can see how far McDonalds has grown since it first opened up in 1940. Its PEST analysis (political, economic, social, and technology)
Local Political
The first political issue at a local level that will affect McDonalds is local government legislation. McDonald's need to make sure they adhere to employment legislation such as the Minimum Wage, Working Time Directive and Working conditions legislation. McDonald's needs to make sure it cooperates with all the employment legislation as McDonald's is a global company a negative story about their employment methods such as paying below minimum wage could seriously affect their reputation at a local level.
At a local Level McDonalds also need to have an understanding of the Waste Management regulations that will involve their restaurants. McDonald's will need to make sure they deposit their waste material in the right way and don't cause any contamination of the local environment. This could lead to fines or a worse public image to the local population around the …show more content…
For example if the local economy is performing well then the customer base for products and service will be large and profitable. However wages will be high and employees will be in short supply in the local population. Currently regions are in a depressed state where there is a smaller opportunity for selling products and services with people having less disposable income. During the recession the local population's disposable income was severely reduced with a lack in confidence to buy services and consumers more willing to save money than spend. As McDonald's is seen by most people as a treat they are more likely to cut back on purchasing the product and look at other options.
The final economic issue which may affect McDonald's locally is the rate of unemployment in the local area. This issue could influence McDonald's as high unemployment levels in the local area could expand the range of employees for work but could mean more workers without the required skills to work in the McDonald's stores. This could increase the amount of money McDonald's have to spend on training their staff.
National