Mcdonald's Model: The Success Of Mcdonalds

3219 Words 13 Pages
Register to read the introduction… Employees respond to customers’ requests with scripted questions, ensuring the fast delivery of service, and same experience time and time again. Control over employees has been increased over the last decade due to technological advancements, such as EPOS (Electronic Point of Sale) systems, which eliminates the need for the operator to use arithmetic, or remember prices. Customers are subtly controlled by the uncomfortable seating and standardised menus. This reflects the quantitative aspects of the quick-service food industry, increasing the number of customers by reducing idle time. Standardisation within the McDonalds model is apparent in both the restaurants and their suppliers. Contractors are required to share knowledge of food processing techniques, allowing the corporation to retain consistency and control of all aspects of the …show more content…
McDonald’s uses optimum methods of production, and also has an effective body of rules and regulations, which ensure highly efficient work. McDonald’s also states “it provides the best available way to get from hungry to full.” (G. Ritzer.2000. The McDonaldization of Society. Pg 36). Calculability can be measured by McDonald’s emphasis on the quantitative aspects of the products sold. “As a culture, we tend to believe that bigger is better” (George.Ritzer.2000. The McDonaldization of Society. Pg.9). Customers are made to feel that they are getting a bargain, are therefore can justify spending their money on a particular item. Predictability is a fundamental aspect of McDonald’s’ success. It gives the public assurance that products and services will be the same over time and in all vicinities. McDonald’s have discovered that people have come to prefer a world of no surprises, and therefore try to make the McDonald’s experience as similar as possible, in terms of service and food. There are numerous advantages of adopting the McDonald’s model. Nowadays, there is a wider availability of goods and services, which have a greater sphere of influence. It is far more convenient for the public to obtain products and services, due to the increased number of outlets, and uniform quality of goods and services. The McDonald’s model has also brought about the

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