Price:
McDonalds involves various price bundling strategies that offer bundling products with meals and other products for customers. To ensure customers buy more products McDonalds focuses on psychological pricing strategies in its marketing mix that appear affordable to customers. They had reduced prices in India by almost 25 % so that customers prefer McDonalds as lunch and dining place. Its primary competitors are KFC, Subway, Pizza Hut and Dominos. As part of the promotional pricing strategy, McDonalds offer discounts or bundling on certain products and combination of different menu items as packed together. Their pricing strategy is also adapted to tap the lower middle section of the society. McDonalds’ target customers are mostly …show more content…
It takes the advantage of the equipment’s for the processing of food and new techniques for food package and the distribution process . McDonalds has spends in research to improve there processes and has many automated several offered . the food made by MacDonald is therefore visible to the general public as they produce products according to the cultural of the country Apart from it McDonalds has the fastest service , and has a the quickest home delivery service made and offered , All these has included the marketing mix
Comparison
product macdonals kfc
Range Macdonals main and primary products are hamburgers and cheese burger, French fries, broiled chicken Kfc is known for it best fried chicken to be made and served and popcorn chicken and and serving of pies and kababs started Macdonals has started its process at the year of 1940 Kfc begins its process and output at the year of 1890
Market share Macdonals had 19 percent of a share market all over the world Market share of kfc is 9 percent world wide
Services and prices Macdonals is known for its cheaper products being made and served Whereas kfc is a fast food service and they charge a higher prices for there
McDonalds involves various price bundling strategies that offer bundling products with meals and other products for customers. To ensure customers buy more products McDonalds focuses on psychological pricing strategies in its marketing mix that appear affordable to customers. They had reduced prices in India by almost 25 % so that customers prefer McDonalds as lunch and dining place. Its primary competitors are KFC, Subway, Pizza Hut and Dominos. As part of the promotional pricing strategy, McDonalds offer discounts or bundling on certain products and combination of different menu items as packed together. Their pricing strategy is also adapted to tap the lower middle section of the society. McDonalds’ target customers are mostly …show more content…
It takes the advantage of the equipment’s for the processing of food and new techniques for food package and the distribution process . McDonalds has spends in research to improve there processes and has many automated several offered . the food made by MacDonald is therefore visible to the general public as they produce products according to the cultural of the country Apart from it McDonalds has the fastest service , and has a the quickest home delivery service made and offered , All these has included the marketing mix
Comparison
product macdonals kfc
Range Macdonals main and primary products are hamburgers and cheese burger, French fries, broiled chicken Kfc is known for it best fried chicken to be made and served and popcorn chicken and and serving of pies and kababs started Macdonals has started its process at the year of 1940 Kfc begins its process and output at the year of 1890
Market share Macdonals had 19 percent of a share market all over the world Market share of kfc is 9 percent world wide
Services and prices Macdonals is known for its cheaper products being made and served Whereas kfc is a fast food service and they charge a higher prices for there