Tendencies of convenience have consumed today’s mass production of goods and lifestyles globally. Within the past decade, fast-food particularly has seemingly done anything it can do to become “faster”, even if it means sacrificing quality in their products. Rates of obesity in children and adults are higher than ever before, which has resulted in fast food being criticized for the food they are producing and how it is effecting the health of its consumers. As a result of skepticism and scrutiny, fast-food chains, McDonald’s in particular, have transitioned into branding and advertising revolving around health and incorporating ingredients of better quality into their products. McDonald’s, arguably the most popular fast-food restaurant globally
…show more content…
As menus vary from region to region, even state to state within its restaurants, McDonald’s has introduced items throughout the years that cover both breakfast, lunch, dinner, and dessert, but more recently have focused on providing items that cover more than just the less healthy food groups. Today’s McDonald’s menu offers items that completely steer away from the original hamburger and French fries as a result of the questionable reputation carried by the sandwiches the chain produces. By intentionally adding more health conscious and “green” items to their menu, McDonald’s has remained competitive within the fast-food realm. With items such as the “Ranch Grilled Snack Wrap” and the “Premium Southwest Salad” all featured on the Under 400 calorie menu, McDonald’s has made a conscious effort to delve into health food market in order to keep up with consumer health trends and remain a successful corporation. Unfortunately for McDonald’s, this change geared toward healthier food options came about as consumers started emphasizing more what was in their food and where it was coming from rather than focusing on whether the food tasted good or not. The guiding questions of “what is in my food?” and “where is this food coming from?” have dominated the fast-food industry in the past decade and have resulted in risk …show more content…
Emphasizing how fresh ingredients were in advertising covered both breakfast, lunch, and dinner products and were translated throughout the menu as more green and healthy items were introduced. Popular billboards and print ads stated headlines such as “e-i-e-i-o… farm fresh ingredients” and “Egg McMuffin. One freshly cracked grade A egg comin’ right up.” These advertisements display McDonald’s attempts in portraying that their food is made with integrity and good for you since it’s fresh and grade A, which ultimately tie into the corporation’s transition into producing quality food that is not bad for
As menus vary from region to region, even state to state within its restaurants, McDonald’s has introduced items throughout the years that cover both breakfast, lunch, dinner, and dessert, but more recently have focused on providing items that cover more than just the less healthy food groups. Today’s McDonald’s menu offers items that completely steer away from the original hamburger and French fries as a result of the questionable reputation carried by the sandwiches the chain produces. By intentionally adding more health conscious and “green” items to their menu, McDonald’s has remained competitive within the fast-food realm. With items such as the “Ranch Grilled Snack Wrap” and the “Premium Southwest Salad” all featured on the Under 400 calorie menu, McDonald’s has made a conscious effort to delve into health food market in order to keep up with consumer health trends and remain a successful corporation. Unfortunately for McDonald’s, this change geared toward healthier food options came about as consumers started emphasizing more what was in their food and where it was coming from rather than focusing on whether the food tasted good or not. The guiding questions of “what is in my food?” and “where is this food coming from?” have dominated the fast-food industry in the past decade and have resulted in risk …show more content…
Emphasizing how fresh ingredients were in advertising covered both breakfast, lunch, and dinner products and were translated throughout the menu as more green and healthy items were introduced. Popular billboards and print ads stated headlines such as “e-i-e-i-o… farm fresh ingredients” and “Egg McMuffin. One freshly cracked grade A egg comin’ right up.” These advertisements display McDonald’s attempts in portraying that their food is made with integrity and good for you since it’s fresh and grade A, which ultimately tie into the corporation’s transition into producing quality food that is not bad for