There is one thing that every human being has in common, everyone has to eat. McDonalds started in one store in Illinois and has grown to be in several different countries around the world (Fishwick, 1995). The chain of McDonald’s fast-food restaurants has similar items on the menu even though the cultures are so different. There are 30,000 McDonalds worldwide, which spreads to over 120 countries (Ward, 2007). The golden arches of McDonalds is a cultural landscape of this fast-food restaurants all over the world (Noren, 1990). Looking back and reviewing the different types of diffusion models, I have come to the conclusion that McDonalds falls under the contagious model. Although, McDonalds is a growing fast-food business it does have distance
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He made a flashy structure with golden arches that wasn’t a modern architect but rather wanted something that would attract attention and be seen from cars passing by (Noren, 1990). This design soon became one of the most recognized signs in the world (Noren, 1990). The golden arches are a huge cultural landscape for McDonalds. It was purposefully designed to catch the attention of people hurrying from one place to another. McDonalds was born because of how the world was changing. Everything was becoming so fast paced and people just wanted to be able to eat quickly in between activities or work. Kroc capitalized on that by making food easy and fast. Using the cultural landscape and uniqueness of the restaurant structure and placing the restaurants in fast paced cities really made it a huge success and made different countries want to jump …show more content…
It spread very quickly and rather fast across the country. Contagious diffusion can be explained kind of like the flu. Once one person gets the flu it spreads throughout the area that one person was in. This is very similar to what McDonalds did through America and then through the world. It caught on super quickly even in countries where fast food was not previously known. Kroc was very wise in how he promoted McDonalds to the states and other countries keeping it simple and rather inclusive at first. Then as it became more popular and more states/countries wanted a McDonald he expanded and started the Hamburger University. The chain spread so quickly because that Kroc made something that used to take time into something fast. Since the world is so fast paced looking to cut anything that needs done in half the time, he really became successful really
He made a flashy structure with golden arches that wasn’t a modern architect but rather wanted something that would attract attention and be seen from cars passing by (Noren, 1990). This design soon became one of the most recognized signs in the world (Noren, 1990). The golden arches are a huge cultural landscape for McDonalds. It was purposefully designed to catch the attention of people hurrying from one place to another. McDonalds was born because of how the world was changing. Everything was becoming so fast paced and people just wanted to be able to eat quickly in between activities or work. Kroc capitalized on that by making food easy and fast. Using the cultural landscape and uniqueness of the restaurant structure and placing the restaurants in fast paced cities really made it a huge success and made different countries want to jump …show more content…
It spread very quickly and rather fast across the country. Contagious diffusion can be explained kind of like the flu. Once one person gets the flu it spreads throughout the area that one person was in. This is very similar to what McDonalds did through America and then through the world. It caught on super quickly even in countries where fast food was not previously known. Kroc was very wise in how he promoted McDonalds to the states and other countries keeping it simple and rather inclusive at first. Then as it became more popular and more states/countries wanted a McDonald he expanded and started the Hamburger University. The chain spread so quickly because that Kroc made something that used to take time into something fast. Since the world is so fast paced looking to cut anything that needs done in half the time, he really became successful really