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Mcdonald's Corporate Social Responsibility Analysis Of Mcdonalds

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Register to read the introduction… In this, McDonald Company is involved in the creation of Ronald McDonald House Charities (RMHC). RMHC has inherent programs, which address well being and health of children (Goodsearch). These programs include Ronald McDonald House program, Ronald McDonald Care Mobile program, and Ronald McDonald Family Room program. RMHC has opened doors to a wide network around the world reach a large community with different needs in the world. The program has a number of more than 270 houses in at least 30 nations that create a room for shelter of thousands of families. The program provides a home to the homeless each …show more content…
The program brought approximately 400 youths to Sydney, Australia from various regions, in the universe. The youth took part in sports, art and inter-cultural practices. In addition, McDonald sponsored National Olympic Committee (NOC), which had a task of youth selection from nearly 200 nations. These youths were to take part in the Olympic Youth Camp. The winners of various events in the Olympic Youth Camp received honors from McDonalds in the form of international news. The results of the event led to McDonald advocating for support of the youth so that they can bring back to their communities through their outstanding activities. McDonald further sponsors approximately 500 youth football teams (Europa 290). In this, McDonald provides the teams with football kits. In addition, McDonald sponsors Family Areas in football stadiums. This endeavor of McDonald’s in participation, in sponsorship of social activities, leads to gaining of a positive public …show more content…
As such, the company brand development and awareness takes place effectively with minimal cost; this results in development of the profit margin of the company. McDonald, therefore, sets a good example for other companies to adopt in order to develop the community and earn a reputable public image.

Cited Works
Bolton, D, & Benn, S. Key Concepts in Corporate Social Responsibility, New York: SAGE Publications Ltd, 2011.
Europa. The International Directory of Corporate Philanthropy. The First Edition. United Kingdom: Europa Publications, 2002.
Goodsearch. Companies Doing Good. 2011. Retrieved from: http://www.goodsearch.com/cosdoinggoodpage.aspx?goodid=10
Kotler, P, & Lee, N. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, New Jersey: John Wiley & Sons, Inc, 2005.
AboutMcDonalds.com, Values in Practice, 2011. June 25, 2011.
SAGE Publications. SAGE Brief Guide to Corporate Social Responsibility. United Kingdom: SAGE Publication, Inc, 2011.
Lele, M. Creating Strategic Leverage and Matching Company Strengths with Market Opportunities. United States: John Wiley & Sons, Inc.

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