Mcdonalds Case Study

1540 Words 7 Pages
Register to read the introduction… In 1974, the first McDonald’s restaurant was opened in Woolwich, United Kingdom. What is more, there are 1,200 McDonald’s restaurants in operation in the UK and Northern Ireland (McDonald’s website). McDonald’s’ Corporate Social Responsibility says that “For example, we're always looking for ways to reduce, reuse and recycle in our restaurants and across our whole business”. McDonald’s cares about its customers and the environment which is clearly visible in the company statement and everyday life. The corporation also operates in an ethical manner and it believes that “sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty and integrity. We are individually accountable and collectively responsible” (McDonald’s …show more content…
For example, if an experienced employee was selected for a course or was offered a promotion, another employee might find it unfair and discriminative. Similar situation could possibly happen when it comes to discipline, for example a manager would treat employees making the same mistake differently and favour one person more than another. If any of the employees made an official complaint about any of those, it could lead to publicity’s hesitation and bad relations between employees within the company and its …show more content…
What makes McDonald’s?, [online].
Available at: <http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/running-the-business/csr/what-is-mcdonalds-corporate-social-responsibility-policy.html>
[Accessed 10th November 2012]

Burger King Corporation, 2012. Investor Relations [online].
Available at <http://investor.bk.com/phoenix.zhtml?c=87140&p=irol-govhighlights>
[Accessed 10th November 2012]

Quotations:

1. “It is a company’s sense of responsibility ... and by earning adequate returns on the employed resources” Business Dictionary online. 2. “For example, we're always looking for ways to reduce, reuse and recycle in our restaurants and across our whole business” McDonald’s Website. 3. “Directors, as well as officers and employees, are expected to act ethically at all times... Company conducts its business with honesty, integrity and the highest ethical standards.” Burger King Website. 4. “Home away from home accommodation” McDonald’s Website. 5. “Provides over 400 bedrooms every single night of the year” McDonald’s

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