Mcdonalds Case Study

Improved Essays
Every four years the Olympic games are held in another country, in the 2012 Olympic games over 2.1 million people have attended the events in the first three days. (Degun, 2012). One of the Olympics worldwide sponsors is McDonalds, who has been an official sponsor of the Olympic moment since 1979. McDonalds has served a Varity of menu choices to over one million athletes, their families and fans. (McDonalds, n.d.) This year McDonalds has agreed to sponsor a new event taking place prior to the Olympic games in Rio de Janeiro. As a sponsor McDonalds is promoting healthier food choices to athletes all over the world and at all stores they want to promote healthier options to children The purpose of the sports agency is to promote and bring awareness …show more content…
There will be a sweepstakes to get free admission to participate and free airfare to five of the winners of the sweepstakes. When signing up for the event itself, most people want to know the cheapest and most efficient costs when it comes to transportation and living accommodations. There will be links to get discounted prices on Air Faire and hotel prices with trip advisor and packages available (The Great Atlantic Sports Travel, …show more content…
Addition with the profits from souvenir shop and team shirts pre-ordered the total in revenue would be $34,500. With the coast of the sweepstakes winners, rent will be a total of $15,000. Additionally, the total of all salaries for professionals and amount of renting buses would be be $5,000. With all no expenses for venue because it is at the location of the Olympic Training center the costs left would be additional expense for equipment, items to sell and advertisements which would lead to a total of $4,500. The total of all expense of the the event overall would come to a total of $25,000. The original angel investment given was $5,000. After subtracting the amount of profit by the original amount given by the angel investment would be $9,500 as the total profit. The total ROI overall would be 90%. The Main purpose for this tourist experience is to gather families together in one place and experience Rio de Janeiro as a family and cheer on little participates. In order to promote healthy food choice and stay active doing what they are passionate about and

Related Documents

  • Superior Essays

    PNC Park Case Study

    • 663 Words
    • 3 Pages

    Not to mention, on average each fan spends around $25 on food or merchandise each game making the parks earnings in at $2 million in revenue. (Pittsburgh…

    • 663 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    Unit 13 P1

    • 601 Words
    • 3 Pages

    Branding was done in the parliament square with various slogans to ensure that the public support the event. Besides that, the city also branded all the site visits to convince the committee. The branding and advertisements encouraged the IOC to believe that the city is ready to host the 2012 Olympics. The support from the local companies boosted the votes for the city. Some of the companies such as Barclays was ready to fund some of the activities and gave £50m. The national lottery also supported the events by donating £1.5billion to support other events and activities.…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    If I was the CEO of Papa Johns, and McDonald’s announce that they were going to serve pizza and deliver it at all their restaurants in the United States, I would continue to run my business as I am doing. McDonalds being a large corporation with many items on its menu would probably get pizza sales, and would most likely have discount pricing. The threat comes in with completive item sales. Papa John’s strives to serve its customer healthy items, but they have a limited selections of items that they sale.…

    • 265 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Burger King Case Study

    • 5506 Words
    • 23 Pages

    Court of Appeals of Ohio, First District, Hamilton County. NADEL et al., Appellants, v. BURGER KING CORPORATION et al., Appellees. No. C-960489. -- May 21, 1997 Edward J. Felson and Stephen R. Felson, Cincinnati, for appellants. Jonathan P. Saxton, Cincinnati, for appellee Burger King Corporation.…

    • 5506 Words
    • 23 Pages
    Great Essays
  • Improved Essays

    Olympics Dbq Analysis

    • 1495 Words
    • 6 Pages

    Many factors were vital influences upon the modern Olympic Games movement from 1892 to 2002. Political interests in the late 20th century were one such factor that shaped this movement. While the Olympics were originally intended to bring together the international community (which was the reason that Pierre de Coubertin wished to reinstate the games from ancient times), but they were also responsible for sparking intense competition between Olympians and their supporting countries as they strived to come out on top and flaunt their country’s power and fertility. Secondly, the Olympics also opened up an opportunity for economic gain and opulence. Host countries and companies that advertised in the games were given a chance to obtain financial…

    • 1495 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    If you would like to learn more about event-based sports marketing, feel free to contact…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The United States has hosted the Olympics a total of 8 times and the World Cup one time. Due to the mass amount of times that the USA has hosted major sporting events this paragraph is going to focus mainly on the most recent one, the 2002 Salt Lake City Olympic Games. The games provided a massive boost to Utah's economy. Utah spent $2.1 billion directly on the game's, only around $1.3 billion dollars directly impacted Utah's economy, since that money originated from outside of the state and remained in the state afterwards. The other $800 million was spent out-of-state or was money that was already in Utah.…

    • 242 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The determinants addressed included promotional activity, current season winning percentage, and previous season winning percentage. The secondary factors included student enrollment, city population, and miles between competing institutions. DeSchriver & Jensen estimated demand models using OLS and fixed-effect regression analysis. The study discovered as the season continued, the winning percentage of the current season plays a role in game attendance, but not until after the first three weeks. Alternatively, the study found that the previous seasons winning percentage plays a role in ticket sales revenue at the beginning of the season, but diminishes as the season progresses.…

    • 786 Words
    • 4 Pages
    Improved Essays
  • Brilliant Essays

    Market Failure It is now necessary to have a strong analysis on market failure, in order to highlight the more social aspects of this event. As always, there are positive and negative externalities with all large prestigious events, leaving an array of implications for society. These externalities must be then “weighed” and assessed to determine the social footprint of the Pan American Games. i) Externalities of Consumption With 87% of Toronto’s residents stating that watching, attending, or witnessing the Pan American Games improves their daily quality of life, the survey helps prove that the positive externalities of consumption significantly outweigh the negative ones.…

    • 1759 Words
    • 8 Pages
    Brilliant Essays
  • Decent Essays

    One thought I did have after writing this summary was how Brazil’s economy is going to fair after the 2016 Summer Olympics, while money will flooded in from the tourist, much money was spent on the stadium, and do to the economic scandal Brazil doesn’t have the best economy at the…

    • 371 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The audience pays for the tickets which in turn helps pay…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Essay On Brazil Evictions

    • 657 Words
    • 3 Pages

    The two billion does not go towards the building of venues, subway lines, or highways (AP). More money will be raised to help pay for infrastructure. Taxes we’ll partially be used to help fund the hosting of the Olympics. Brazilians are upset about this and some have taken to the street in protest. Their argument is strong and states how their money doesn’t go towards benefitting the general public, but rather funds something they don’t want.…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Fast Food Nation: Final Exam 1. Schlosser paints quite a dire picture for how teenage workers are treated in the fast food industry. He describes how teenage workers are force to work long hours, even 12-hour shifts, after school and on the weekend, often in robbery-prone conditions. To make matters worse, the fast food industry is process-oriented and requires very little learned skills which lessen the teenager ability to negotiate working hours, salary, or others working conditions. Schlosser noted how the part-time nature of fast food work, and the high turnover rates also gave the workers little negotiating ability (p. 75).…

    • 1171 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    McDonald’s To Whittle Down Menu 1) Offering more products or offering more complex products makes operations management more difficult in multiple ways. One way an operations manager’s job gets more difficult with complex product offerings is inventory becomes more difficult to manage. The more items you offer in your product line, the more suppliers you will need to supply you with the materials to produce the offerings. For example, the operations manager for McDonald’s currently might deal with a fish supplier for their fish-filet sandwich, but after the menu changes they might decide to cut out the fish-filet sandwich from their menu, due its lack of appeal to their customers. In this case, McDonald’s would have less inventory to manage…

    • 1300 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Human resource management (HRM) It is the management of the staff of a company it involves making sure that the business uses its staff effectively, in order for the business to run the best way possible and to be a successful business. The key among them is deciding what staffing needs you have. Weather to use independent contractors which the company does not withhold taxes, or hire employees which the company withhold income tax you need one of them to fill these needs. Training the best employees.…

    • 1164 Words
    • 5 Pages
    Improved Essays