Observing social norms at a McDonalds diner
The following experiment will be assessing the way people behave in at McDonald diner at rush hour.
Research Question(s) or Hypothesis
Hypothesis: The McDonalds diner environment will elicit fast pasted eating therefore anti-social behaviour.
Are people using McDonalds as a social setting?
Instruments
-Pen
-Paper
-Observing diners
Methodology (100-300 words)
Describe the process in order, exactly as conducted. A good methodology should provide enough instruction that someone else could replicate your experiment.
The methodology of this experiment is quite simple.
First one must be situated in a McDonalds diner, preferably at a rush hour time; in this experiments case 6.00pm Friday.
Second, one must intricately watch diners and take note of what groups they are in, time spent in the restaurant and overall interactions made.
Results
Time 5 Min 10 Min 15 min 20 Min +
Subjects
Youth x 4 males x
Family x 4 x
Couple x 2 x
Single x 1 x
Average time at diner approx.: 12 minutes 30 seconds
Observation
-Young university students were alone and predominantly there for the free WIFI- eliciting the most anti social behaviour
-Families were the primary customers at this time
-Singles remained on technology while eating …show more content…
Social interactions therefore have been minimised down to self-serve machines located at the front of the store (see appendix 1). The effects for the business produce efficiency but produces lack of face-to-face communication for customers. This, from a microsociological perception, encourages social isolation for individual diners. Many customers prefer to use the self-serve over the cashiers- even though they are clearly underworked. Therefore producing a disconnected environment. This observation aligns with the