The goal of advertising is to persuade people to whatever service or product you’re providing. I wanted to write about McDonald’s and the way they advertise their products to customers, especially to children. McDonald’s has always used popular figures in pop culture for their commercials, from actors to athletes and animated characters. In earlier commercials for children they would often use Ronald Mcdonald who would become the mascot for the fast-food chain. However as time went on McDonalds would being animated characters from video games, tv shows and movies which they still do today. A big difference is the food used in the advertisements. In the 80’s, 90’s they displayed a small soda, fries and a burger. In the early 2000’s they switched
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(Aronson, Elliot . 2011). I remember growing up and watching Saturday morning cartoons and the commercials for tv show, toys, cereals, movies and all the other products aimed for children that aired. I would usually see toys that I wanted and would go a beg my parents to take me to toys’r us to buy or tell my mom we have to go to McDonld’s to get whatever toy they were offering usually from a show I watched. The music for the commercials were catchy jingles used for cereal or candy ads that became stuck in your head, almost like a form of brainwashing. I always think of commercials using popular songs when promoting their product. We often see this in movie trailers, using familiar hip-hop songs or rock songs from the 70’, 80’s or 90’s to get that nostalgic feeling from the audience. Guardians of the Galaxy is a movie that comes to mind that heavily used a 80’s soundtrack to promote the movie or Suicide Squad that used Bohemian Rhapsody by Queen in their trailer. Animated movies are notorious for using pop songs from the 90’s in their movies that kids know nothing about but their parents are familiar with. A running joke done by the minions from Despicable Me are their musical numbers and “singing” of many popular pop songs in this commercial is was the McDonalds ‘I loving it’
(Aronson, Elliot . 2011). I remember growing up and watching Saturday morning cartoons and the commercials for tv show, toys, cereals, movies and all the other products aimed for children that aired. I would usually see toys that I wanted and would go a beg my parents to take me to toys’r us to buy or tell my mom we have to go to McDonld’s to get whatever toy they were offering usually from a show I watched. The music for the commercials were catchy jingles used for cereal or candy ads that became stuck in your head, almost like a form of brainwashing. I always think of commercials using popular songs when promoting their product. We often see this in movie trailers, using familiar hip-hop songs or rock songs from the 70’, 80’s or 90’s to get that nostalgic feeling from the audience. Guardians of the Galaxy is a movie that comes to mind that heavily used a 80’s soundtrack to promote the movie or Suicide Squad that used Bohemian Rhapsody by Queen in their trailer. Animated movies are notorious for using pop songs from the 90’s in their movies that kids know nothing about but their parents are familiar with. A running joke done by the minions from Despicable Me are their musical numbers and “singing” of many popular pop songs in this commercial is was the McDonalds ‘I loving it’