After watching several commercials and finding which techniques were used and how I decided that the McDonald’s advertisement for their new sweet and sour sauce was the best at influencing its target audience. First of all, the techniques they used were: avant-garde and transfer, their target audience was everyone who had watched the commercial. The commercial showed a regular man, walking into his local McDonald's, and seeing Olympic athletes enjoying McDonald’s. Then the narrator started talking about their new sauce, which was LIMITED TIME ONLY, and that was an example of avant-garde. The commercial was very bright and cheerful, so it was clear that McDonald’s tried to transfer a cheerful, healthy and athletic vibe, using the Olympic
