Mcdonaldization Analysis

720 Words 3 Pages
In today’s society, it is hard to go about one’s daily life without falling victim to the adaptation of fast food processes. Not only is this prevalent in fast food chain restaurants, there is a loss of human uniqueness when it comes going to appointments, shopping, and other mundane activities. In The McDonaldization of Society by George Ritzer, there are four different concepts tackled that explain the way society is falling victim to McDonaldization. It has become the duty for various businesses to satisfy consumers, however it is not necessarily in the most considerate ways. By creating an environment where multiple individuals are continuously in and out the door, the importance of efficiency between the producer and consumer, quantity …show more content…
After days, weeks, months, or years, of encountering many chain businesses, there is a social understanding that managements do not tend to change their products. Thus, it is simple for one to find the sense of predictability of products despite the different location of the businesses. With the lack of change, each place can possess similar variables such as the type of management directive, employee performance, consumer expectation, and store environment; thus, creating a sense of control while also allowing the buyer to go in already knowing what they would like based on the predictability. Each variable in the sentence above is not always a human control, but it does affect the experiences of the people. If there were a deficiency of predictability and control within businesses, there would be opportunities for chaos to occur because of the lack of routine and …show more content…
People desire to accomplish ample amounts of goals or tasks within their lifetime, this requires efficiency in the business realm. The desire to have more has now overruled the appreciation of having what is better. Without predictability and control, countless individuals would lose or lack the desirable structure some rely on. McDonaldization has influenced numerous businesses to create a sense of effective time management, large quantities of products, and predictable yet controlled involvements. Society has adapted to systems and expect similar results when going to businesses so much, that if there were a potential flaw to occur, the producer and consumer would not openly accept the

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