Mcdonald 's Global Nature, It Industry Environment Is Affected By The Economic Changes

1496 Words Dec 5th, 2016 6 Pages
Situation Analysis
A. Environment
A.1 Considering McDonald’s global nature, it industry environment is affected by the economic changes. United States is McDonald’s biggest firm markets. However, McDonald’s trying to expand to China and Europe could be a threat to its growth. Additionally, more fast-food industry is growing especially with nonhamburger businesses. Consumers are becoming conscious with their health and having company like Panera Bread, Boston Market, and Subway is a threat to McDonalds expansion. McDonald’s external factors mainly threaten the business.
A.2 Most significant sociocultural factor that affects McDonald’s company is the change of people’s lifestyle. McDonald’s shows that there is an opportunity to grow when it comes to widening wealth gap because consumers of McDonald’s varies from low to medium income households. Having cultural diverse company, it has an opportunity to improve its product mix to satisfy a diverse target market. However, as I have mentioned earlier about change in people’s lifestyle is a threat because McDonald’s products are often criticized for their negative health effects. Nonetheless, it has the opportunity to compete and add healthy choices menu. Overall aspect of it’s sociocultural external factors, McDonalds mostly will have a great development in its business.
A.3 McDonald’s considers the impact of the political environment on its industry. These factors refer to the effects government action on remote or macro…

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