McDonalds is the largest fast food outlets chain in world (the richest.com. 2013) .Mc Donald is serving to more than 69 Million customers over 100 countries on daily basis. There are more than 36,000 Mc Donald restaurants all over the world and independent local entrepreneurs are operating more than 80% of Mc Donald restaurants.UK is the largest market segment of Mc Donald and it has accounted about 40% of the global market. McDonald has used franchising as expansion strategy and this strategy will allow McDonald to expand its’ business all over the world (Mc Donald, 2015).Employees are the key strength behind the success of McDonald and standard working practices of McDonald has contributed Mc Donald to achieve 19th place in …show more content…
Simply it can say that, Leadership is the process of getting things from the followers by inspiration of influencing them.
Considering link between strategic management and leadership, they have some difference, but the ultimate target of these two concepts is to achieve the goals and objectives in effective manner. In the case of strategic management, managers are tried to achieve set corporate goals and objectives in effective manner. In the case of leadership, leaders are trying to achieve their objectives by taking contribution and support of the team members (Kotter, 1990).
However, define and making strategies is not enough. Therefore, in the implementation process, leaders in the several departments have to work according to strategic plans. At the very beginning, strategic management set the overall strategies for the organization it is developed a big picture to organization, to translate the company vision into reality, once the strategic goals set, Leadership function is to communicate those goals and objectives to their team members at every department. Here they have to communicate what they want to achieve exactly and when they want to achieve those objectives (Griffin, 1999). If leaders have communicated …show more content…
For example, if employees do not have enough skills and knowledge to achieve the strategic goals and objectives of the organization, mangers have to provide training and development programs to their followers. Since, by developing their skills and abilities, leaders can push their team members to meet the organizational goals more effectively. Strategic management is extensive decision for long period of time. And those decisions make different changers within organization. Therefore, leaders are responsible for implementing those changers within organization by changing behavior of the team members (Griffin, 1999). Therefore, leaders have to change mind of the employees to adapt according to change required by the top level mangers. On the other hand, leaders also responsible for understanding the market, products, competitors, and developing plan for reach different customer groups by coordinating with their team members (Brindley & Buckley,