Scenario 19: Topic: Truth in Advertising
You are a marketing manager and work for a fast food chain. Recently you were involved in launching a new product—“organic” hamburgers. Millions of dollars were spent on the marketing campaign to inform customers of the organic nature of the hamburgers. Your company has been selling the organic hamburgers for the past six months. The hamburgers are selling well and the product line is quite profitable.
When our company first decided to sell organic hamburgers, top management thoroughly screened the suppliers and selected a reputable supplier, Winston Organics Corporation. Winston had provided many references and was well known for providing companies with high quality organic products. However, you recently …show more content…
The production of the product had been going well since past six months. This company had selected Winston Organics Corporation as there supplier, however there were many rumors going around that Winston Organics Corporations meat is not organic. Adam is the Vice president of the company, whose behavior recently had been changed towards company. He started to look unethical after his five years success. His behavior is affecting the environment by not providing the right information to his colleagues. His colleagues can’t go against him due to strict action he take if anyone go against him. It will lead to immediate …show more content…
As manager I have to deal with Vice president of the company Mr. Adam who is not communicating with his colleagues. As am manger I had to find the solution to this problem so everyone can have comfortable environment. According to protecting consumer’s article, it states that “As the nation’s consumer protection agency, the Federal Trade Commission has a broad mandate to protect consumers from fraud and deception in the marketplace. To fulfill this goal, the FTC takes law enforcement actions, provides consumer and business education, issues reports and policy guidance, leads workshops, and participates in other forums” (Protect Consumers). The FTC law gives protection to the consumer by providing them guidance towards their business. On the other choosing a right supplier for business is also important to company success. As stated in the article of Mange your Supplier, “A supplier is defined as the person or organization that provides a product or service to another business. Finding a reliable and competitively-priced supplier is vital to the success of your business” (Mange your Suppliers). Suppliers contribute big role in other organizations so, select supplier who offer the services and can meet the specific
You are a marketing manager and work for a fast food chain. Recently you were involved in launching a new product—“organic” hamburgers. Millions of dollars were spent on the marketing campaign to inform customers of the organic nature of the hamburgers. Your company has been selling the organic hamburgers for the past six months. The hamburgers are selling well and the product line is quite profitable.
When our company first decided to sell organic hamburgers, top management thoroughly screened the suppliers and selected a reputable supplier, Winston Organics Corporation. Winston had provided many references and was well known for providing companies with high quality organic products. However, you recently …show more content…
The production of the product had been going well since past six months. This company had selected Winston Organics Corporation as there supplier, however there were many rumors going around that Winston Organics Corporations meat is not organic. Adam is the Vice president of the company, whose behavior recently had been changed towards company. He started to look unethical after his five years success. His behavior is affecting the environment by not providing the right information to his colleagues. His colleagues can’t go against him due to strict action he take if anyone go against him. It will lead to immediate …show more content…
As manager I have to deal with Vice president of the company Mr. Adam who is not communicating with his colleagues. As am manger I had to find the solution to this problem so everyone can have comfortable environment. According to protecting consumer’s article, it states that “As the nation’s consumer protection agency, the Federal Trade Commission has a broad mandate to protect consumers from fraud and deception in the marketplace. To fulfill this goal, the FTC takes law enforcement actions, provides consumer and business education, issues reports and policy guidance, leads workshops, and participates in other forums” (Protect Consumers). The FTC law gives protection to the consumer by providing them guidance towards their business. On the other choosing a right supplier for business is also important to company success. As stated in the article of Mange your Supplier, “A supplier is defined as the person or organization that provides a product or service to another business. Finding a reliable and competitively-priced supplier is vital to the success of your business” (Mange your Suppliers). Suppliers contribute big role in other organizations so, select supplier who offer the services and can meet the specific