Mcdonald’s Russia: Managing a Crisis Essay
#2. First of all, Cohon’s idea to open a McDonald in Russia was originated at the Montreal Olympic Games where he met a group of dignitaries from the Soviet Union went in McDonald’s for snacks. When these officials entered McDonald’s, they …show more content…
#7. Menu, the core menu had to be the exactly same as the ones in NY, Toronto and many other countries. No special menu, and the price of Big Mac was universal because economists used it as an inflation index. The rationale behind it was “100 percent that McDonalds had to be the same anywhere in the world.”
Pricing, in terms of pricing, the team decided to use the Soviet Cafes as a benchmark. A meal in McDonalds tends to cost less than a mea in Café. The rationale behind it was labor costs were significantly lower in the Soviet Union than in most other McDonalds countries, and these price still yielded high margins for the company.
Store Design, the restaurant provided seating close to 1000 people and have 27 cash register lines. In terms of designing, the restaurant tends to make people feel like they were anywhere in the world.
Rules of Conduct, the team decided to institute a “no smoking” policy in the restaurant, no alcohol from premise, no coat check, and most important, no special privileges for foreigners in line.
#8 in terms of pricing related to ruble crisis, McDonalds had the option to raise price like many other