Canadian-based McCain Foods began in 1957 and continues to thrive as a private-held company with fifty-seven production facilities in the United States and across six continents. Strategically guided, McCain Foods, based on sales of 2014, presented as the 19th largest private company in Canada (McCain 2015). In open market systems, strategic leaders must depend on their specific situation or environment, competing for supplies, predicting future needs, understanding complex decisions, and promoting potential outcomes (Fernandes 2009). As an international leader in the frozen food industry, McCain Foods continues to evaluate and adjust effectively in leadership and business strategies. External environmental factors consistently affect and
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Specifically in the United States, healthier lifestyle changes of consumers encouraged McCain foods to pursue healthier options to promote. According to the McCain Foods, the company continues to reduce salt and saturated fat levels in the French fries produced and other foods. The company incorporated a positive spin on their frozen meals as decreasing food waste and providing appropriate portion controls. Advertising envelopes promotional materials stating that potatoes/French fries exist as a part of a healthy diet. Whether in the United States or Internationally, the social move to buy and use local vegetables and produce, sustaining local farmers is one social eternal environment factor McCain food has picked up on. As a response to the social demand in May 2015, McCain Foods in Greece developed a new enterprise, Karpos Frontidas, also known as the Produce of Care focusing on supporting local farmers with product, training and ultimately selling a locally grown product (McCain 2015). Similar programs were previously initiated in Northern France and Columbia with McCain Foods signing an allegiance with Nobel Peace Prize Laureate, Muhammad Yunus in South America touting the social vision of Be Good, Do Good. An illustration of strategic decisions paying well as McDonald’s in the United Kingdom decides to invest in using only UK produced potatoes, McCain Foods, previously developed farming sources assisting in the social and economical areas of the UK (FarmingUK 2015). However, strategic leadership was attempting to save the company money knowing the costs of changing food nutrition labels on all of McCain Foods’ products in the United States. Even though it is not as recent, the ability of McCain Foods to move into South Africa providing frozen vegetables to consumers without sufficient refrigeration and developing large enough
Specifically in the United States, healthier lifestyle changes of consumers encouraged McCain foods to pursue healthier options to promote. According to the McCain Foods, the company continues to reduce salt and saturated fat levels in the French fries produced and other foods. The company incorporated a positive spin on their frozen meals as decreasing food waste and providing appropriate portion controls. Advertising envelopes promotional materials stating that potatoes/French fries exist as a part of a healthy diet. Whether in the United States or Internationally, the social move to buy and use local vegetables and produce, sustaining local farmers is one social eternal environment factor McCain food has picked up on. As a response to the social demand in May 2015, McCain Foods in Greece developed a new enterprise, Karpos Frontidas, also known as the Produce of Care focusing on supporting local farmers with product, training and ultimately selling a locally grown product (McCain 2015). Similar programs were previously initiated in Northern France and Columbia with McCain Foods signing an allegiance with Nobel Peace Prize Laureate, Muhammad Yunus in South America touting the social vision of Be Good, Do Good. An illustration of strategic decisions paying well as McDonald’s in the United Kingdom decides to invest in using only UK produced potatoes, McCain Foods, previously developed farming sources assisting in the social and economical areas of the UK (FarmingUK 2015). However, strategic leadership was attempting to save the company money knowing the costs of changing food nutrition labels on all of McCain Foods’ products in the United States. Even though it is not as recent, the ability of McCain Foods to move into South Africa providing frozen vegetables to consumers without sufficient refrigeration and developing large enough