Mba Program Pitch : Marketing Essay

1989 Words Nov 10th, 2016 8 Pages
Clayton State University: MBA Program Pitch

Marketing Expectations

Clayton State University’s MBA program is targeted to the working-class as well as first and second degree managers that desire to move up. The focus of the MBA program is to meet their needs for personal tangency and support, while making it a priority to improve learning, retention, and graduation rates. Given our student needs and limited system resourcefulness, we plan to continue to offer a focused set of academic offerings. Our MBA concentrations are focused on business needs in our marketing area: Supply chain, accounting, international studies, human resource leadership, and sports and entertainment management.

Clayton State University takes pride in offering the most affordable MBA program in the state of Georgia, compared to leading competitors, such as Clark Atlanta University, University of Georgia, Georgia State University and, Kennesaw State University. When studying our competition we tend to focus on public institutions. Lack of financial resources limits the marketing of the MBA program. Currently, online advertising through social media is our primary source of marketing. Word of mouth is another way Clayton State reaches its’ target market.

To ensure our MBA program’s marketing strategy we have implemented six strategic plans which will set the platform for a series of actions for continuous improvement and innovation. Those plans include: Pursuing innovation in academic curricula…

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