Essay on Mba Law Csr

1720 Words Apr 3rd, 2012 7 Pages
Page 1: Introduction

Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life.
Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community.
The company
Amway is one of the world's largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is
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What does Amway do?
Amway distributes a range of branded products. These products are sold to IBOs worldwide. The IBOs are Amway's links with consumers and the communities in which they operate. The IBOs are self-employed and are highly motivated. They work within the guidelines of Amway's Rules of Conduct and Code of Ethics, which are about being honest and responsible in trading. IBOs sell to people that they know or meet. They can introduce others to the Amway business.
Typical products that IBOs sell include: * personal care fragrances, body care * skin care and cosmetics * durables such as cookware and water treatment systems * nutrition and wellness products such as food supplements, food and drinks.
IBOs play a key part in helping Amway to deliver its Global Cause Programme. Amway programmes
In order to give many of the world's children a chance to live a better life, Amway launched the global One by One campaign for children in 2003. Amway encourages staff and IBOs to support its One by One campaign for children. The One by One programme: * helps Amway to bring its vision to life * declares what the company stands for * builds trust and respect in Amway brands * establishes Corporate Social Responsibility at a high level.
Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over 2 million euros (about £1.4 million). The focus is on

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