1.0 FAVOURITE BRAND
1.1 Introduction
Nowadays, there are many cosmetics brand that place their product in market and keeping growth days to days in order continuously get attention from the eye of customers towards their brand especially women. But, cosmetics are not easy product to sell because it is a product that no one really need. So, it is important to know the nature of the product and understand why women purchase cosmetics. For me, why women would spend money on cosmetics because most girls and women are encouraged to love their bodies no matter what they look like and also to look attractive and improve beauty. Besides, people’s purpose of using the cosmetics is almost the same which they want to make themselves more beautiful and …show more content…
Definitely, Maybelline have all of it as an element for its product. Maybelline has large variety of products with competitive costs. Once Maybelline release its new product, they will ensure that it will comes in many different colour, shape, maintain the durable, give benefits to skin and also affordable to customers. They was produced different version of product for each country in order to follow each country demand in cosmetics industry. Besides, the best thing about Maybelline is it has strong market penetration, segmentation and brand …show more content…
Maybelline's advertising objective has changed, with the new objective being mainly to advertise new products and product lines. Therefore, today the company mainly spends on advertising for new products, and does so mainly through mediums such as TV commercials and Internet banner advertisements which prove to be very effective ad easy way in reaching their target market. Television commercial advertisement advantage is the ability to reach a wide audience and also the immediacy of messages. Know that Maybelline target market was women ages 16-25 which is known as generation that spend most of their time using internet. So, marketing channel such as internet was very effective nowadays. Maybelline's advertisements use a particular executional style, that portray the image of a fun, beautiful, strong, fearless, who can express herself through the use of Maybelline products. This consistency in the advertisements and the image they portray, is vital to attract the target market, to build a relationship with the consumer, and to stay in touch with Maybelline's mission
1.1 Introduction
Nowadays, there are many cosmetics brand that place their product in market and keeping growth days to days in order continuously get attention from the eye of customers towards their brand especially women. But, cosmetics are not easy product to sell because it is a product that no one really need. So, it is important to know the nature of the product and understand why women purchase cosmetics. For me, why women would spend money on cosmetics because most girls and women are encouraged to love their bodies no matter what they look like and also to look attractive and improve beauty. Besides, people’s purpose of using the cosmetics is almost the same which they want to make themselves more beautiful and …show more content…
Definitely, Maybelline have all of it as an element for its product. Maybelline has large variety of products with competitive costs. Once Maybelline release its new product, they will ensure that it will comes in many different colour, shape, maintain the durable, give benefits to skin and also affordable to customers. They was produced different version of product for each country in order to follow each country demand in cosmetics industry. Besides, the best thing about Maybelline is it has strong market penetration, segmentation and brand …show more content…
Maybelline's advertising objective has changed, with the new objective being mainly to advertise new products and product lines. Therefore, today the company mainly spends on advertising for new products, and does so mainly through mediums such as TV commercials and Internet banner advertisements which prove to be very effective ad easy way in reaching their target market. Television commercial advertisement advantage is the ability to reach a wide audience and also the immediacy of messages. Know that Maybelline target market was women ages 16-25 which is known as generation that spend most of their time using internet. So, marketing channel such as internet was very effective nowadays. Maybelline's advertisements use a particular executional style, that portray the image of a fun, beautiful, strong, fearless, who can express herself through the use of Maybelline products. This consistency in the advertisements and the image they portray, is vital to attract the target market, to build a relationship with the consumer, and to stay in touch with Maybelline's mission