There wasn’t a proper size venue in town, so the festival was held at Max Yasgur’s 600-acre dairy farm in Bethel, New York. Artie Kornfeld’s cousin, Lenore, was neighbors with the nephew of Max Yasgur. Kornfeld asked Lenore to give Max Yasgur’s nephew his number to get in contact about holding the festival at his farm. Max Yasgur agreed to their proposal, and his dairy farm became the most important location in music history. John Roberts, Joel Rosenman, Artie Kornfield, and Michael Lang wanted the event to be three days of peace, which is a similar idea to how people like Gandhi organized events and protests for change. By the weekend of the event, the group had sold a total of 186,000 tickets and was expecting no more then 200,000 people
