The characters in the film all possess unique characteristics, but, for the most part, all share a common goal, which is money. The constant topic of discussion throughout the film is about ratings, and how those rating will bring in big revenues. Nobody seems to care about the personal issues affecting Howard. Everyone at beginning seems to be on the same page about getting rid of Howard, as his rating’s was plummeting. Even his best friend Max Schumacher was affected by the greed for money, and almost ruined a friendship between him and Howard. Max is the only character who eventually sees that this false reality that the television network (UBS) is preaching is wrong. Diane and Frank could care less. The two’s desire for ultimate power
