Mattel Annual Report Essays

60665 Words Mar 28th, 2015 243 Pages
2013 Annual Report

Financial Highlights
Diversified Portfolio
American Girl Fisher-Price Other Fisher-Price Friends Other Barbie Latin America Asia-Pacific North American
(US, Canada & American Girl)

Fisher-Price Core Entertainment

Other Girls



2013 Gross Sales by Brand
Source: Mattel 2013 10-K

2013 Gross Sales by Region

2013 Financials At-A-Glance
$7,117.8 $2.58 $7,052.6








Gross Sales
Source: Mattel 2013 10-K

Gross Sales History
(in millions)

Gross Margin

Operating Margin

Earnings per Share

Total Shareholder Return (TSR)
(For the Year Ending December 31, 2013)

Mattel, Inc. S&P
Source: Thomson Reuters
…show more content…
In the next five years, the

investments in emerging market infrastructure, like China and Russia, as well as new American Girl stores and strategic IT systems. We were also successful in the development of new franchises and innovations in our core brands, particularly in our girls portfolio, which boasts the top four doll franchises in the world—Barbie, Monster High®, Disney Princess® and American Girl.

global population is expected to grow by 400 million, including a dramatic socioeconomic shift that will see more than 250 million new families join the middle and upper classes. Per capita spending data also

suggests tremendous opportunity in emerging markets when compared to mature markets like the U.S. and Western Europe. For example, today in India, spending per child on toys is $1 compared to $280 in the U.S.3 From an industry perspective, there is considerable room for growth and much to be optimistic about as we look to the future.4

1. Euromonitor 2. Euromonitor 3. Euromonitor 4. Mattel internal analysis 5. Mattel Financials; Mattel internal analysis 6. Mattel Financials; 2012 adjusted

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