Essay about Mass Media Society

1102 Words Aug 1st, 2012 5 Pages
Impact of Mass Media on Individuals, Society, and Culture

Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats.

Mass media has a socialization function in American
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These examples reveal the strong short-term effects mass media has on America’s young, and how films and television long-term effect has transformed from fantasy to amusement. Blumer’s study of the television and film industry revealed that while this experimentation was short-term, the behavior was repeated over the years.

The long-term effects, while less expressed, are more maturely recognized. In some areas, mass media fulfills its designated and respected role in American society. One example ofmass media significantly influencing and getting support from the public was during the Vietnam War. “...night after night, the medium brought bloody war actions and grim ‘body counts’ into American living rooms, along with domestic scenes of protest, draft avoidance, and campus sit-ins against the conflict” . These continuous broadcasts shifted public opinion to be against wars and the government. This is a long-term example because since then, the public has been paranoid about going to war, and been skeptical and quite critical of the government. Also, the public has lost hope in America because of what it believed was success or progress (war, the government, etc).

Another area which may have long-term effects is how television encourages and teaches children to become more violent. Unlike “cops and robbers,” which

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