Mass media holds a unique influence on daily views. From how one perceives a restaurant to how another determines a better sale, mass media connections are responsible for the way an audience decides. Through the media, recent social issues have used this platform to persuade and awaken audiences toward a particular issue needed to be addressed. A video, titled “‘Slap Her’: Children’s Reactions,” made by video journalist, Luca Lavarone, used “a number of boys aged between six and eleven” to participate in a campaign focused on youth and gender-based violence as they “interact with an unknown girl” (Telegraph Men). This social experiment serves as a persuasive argument. Within this video lied an immense amount of pathos, which contributed to
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The main purpose of the video was to bring awareness. Through awareness the audience would find that studies centered on youth violence and gender-violence have been constructed for years prior to the video. Gender-based and youth violence are both ongoing issues. A study done by the World Health Organization recorded that “worldwide some 200,000 homicides occur among youth 10–29 years of age each year, which is 43% of the total number of homicides globally each year.” (p.6). Another study done by the same organization also showed that up to “24% of women report that their first sexual experience was forced.” (WHO). The campaign video provided no statistics, however the bothersome facts behind the issue provide a base of importance and logic. In scenario, the boys in the video all lie under the ages stated in the World Health Organization study. It is the emotional tie--- the thought of the same boys who dreamt of becoming “firefighters” and “bakers” becoming part of the statistic--- that added onto the logical appeal of the video. The World Health Organization ran a study “on the prevalence of dating violence in North America and Europe... 4.2–46% of girls and 2.6–33% of boys experienced physical dating violence during adolescence…” (p.9). The boys represented a generation of youths that wish not to be part of the 46%, and Martina represented a girl who does not want to be part of the
The main purpose of the video was to bring awareness. Through awareness the audience would find that studies centered on youth violence and gender-violence have been constructed for years prior to the video. Gender-based and youth violence are both ongoing issues. A study done by the World Health Organization recorded that “worldwide some 200,000 homicides occur among youth 10–29 years of age each year, which is 43% of the total number of homicides globally each year.” (p.6). Another study done by the same organization also showed that up to “24% of women report that their first sexual experience was forced.” (WHO). The campaign video provided no statistics, however the bothersome facts behind the issue provide a base of importance and logic. In scenario, the boys in the video all lie under the ages stated in the World Health Organization study. It is the emotional tie--- the thought of the same boys who dreamt of becoming “firefighters” and “bakers” becoming part of the statistic--- that added onto the logical appeal of the video. The World Health Organization ran a study “on the prevalence of dating violence in North America and Europe... 4.2–46% of girls and 2.6–33% of boys experienced physical dating violence during adolescence…” (p.9). The boys represented a generation of youths that wish not to be part of the 46%, and Martina represented a girl who does not want to be part of the