Paragraph 1: Mass consumption
Domesticity within America and Australia was shaped significantly through the major mass consumption boom occurring during the post-war period, where families were encouraged to spend to help the economy and provide their family with their ‘necessities’. War preparation and economy growth was the key contributing factors for mass consumption in America causing strong patriotic obligations towards strengthening the economy and the ‘American way of living’. However, in Australia, women were likely to indulge in beauty products to ‘win a man’s heart’ as advertisements encouraged women to look attractive for their partner. Mass consumption in both nations was continuously promoted in influential magazines and advertisements,
Domesticity within America and Australia was shaped significantly through the major mass consumption boom occurring during the post-war period, where families were encouraged to spend to help the economy and provide their family with their ‘necessities’. War preparation and economy growth was the key contributing factors for mass consumption in America causing strong patriotic obligations towards strengthening the economy and the ‘American way of living’. However, in Australia, women were likely to indulge in beauty products to ‘win a man’s heart’ as advertisements encouraged women to look attractive for their partner. Mass consumption in both nations was continuously promoted in influential magazines and advertisements,