Mass Communication Essay

861 Words Nov 26th, 2013 4 Pages
Chapter 1
1) Criss Jamie states, “Just because something isn't a lie does not mean that it isn't deceptive. A liar knows that he is a liar, but one who speaks mere portions of truth in order to deceive is a craftsman of destruction.” No matter what form of communication or means we employ our ability to understand the message, the process, and manufacture an accurate, clear, and mindful message are required. Rather than deceive and destroy, whether we encode or decode in mass communication, we have a responsibility to be true rather than deceive and build rather than destroy. This brings me to the three most important terms media literacy, the third-person effect, and technological determinism. Our proficient understanding of any form
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When we share a message through a medium and it contacts a large audience describes mass medium. From birth, our parents, grandparents, aunts, uncles, friends, and community, influence what we learn, think, feel, act, the idiosyncrasies and the biases we cultivate is culture. However, as innovations and technologies are introduced these not only change how entities and individuals consume and conduct business, but they also transform our culture, which is technological determinism. If we have the opportunity to consume information anytime, anywhere, our ability to break down biases and broaden our culture is feasible. So important is the ability to responsibility produce factual and interpret resourcefully any source of media communication is media literacy. In addition, it is to understand and utilize mass communication as well as to look past our biases, and objectively discuss its content. The media is a powerful and influential tool, on others, but you are not fooled by it. The third-person effect allows you to disregard the influence media has on you, but believe others are influenced by it. For example, you watch a commercial, say what nonsense, and say there are people who actually are influenced by it, but you dismiss its influence on yourself

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