When the first man; Adam, and woman; Eve, was created the only instinctive they had to live were food, water, sleep and even intercourse, the basic needs of human being. However, once they were cast onto earth, these needs grew and their urge of survival progress and required more to fulfil their livelihoods for instance a sense of safety therefore shelter in the form of a house was built.
Fast forward to the 21st century, these attributes are still embodied in every human being. This behaviour is explained from Maslow’s Hierarchy of Needs, a psychology theory proposed by Abraham Maslow in his paper “A Theory of Human Motivation” written in 1943. Theoretically, physiological needs; food, water, sleep and intercourse, are sufficient for every …show more content…
Nonetheless, this is diminutive when compared to America’s fast food consumption with 37% of its residents consuming fast food and particularly popular among adolescents, with 75% of US teenagers eating at fast food outlets at least once a week (Jawarowska et al., …show more content…
It is a well-known fact that consumption of fast food and takeaway has an adverse health effect which leads to weight gain and obesity.
Research shows that the country’s sociodemographic and health-lifestyle are key factors that contribute to obesity risks with 49% of women and 44% of men in Malaysia were found to be obese. As for ethnicity, Malays are consistently more likely to be obese compared with Chinese (9.3%) and other (5.5%) ethnics groups. (Tan et al., 2011) However, these numbers are not as critical when compared to residents of America, where 68% are overweight and 34% are obese as of 2010. (Jawaroska., 2011)
This begs the question; why do consumers still prefer to eat outside rather than home cooked meals. The first thought that comes to mind is that fast food is convenient, affordable, has a wide range of selection and tasty. Focusing on Malaysia’s youth, these fast food chain restaurant has become their hang out places, thus becoming a social norm, as they offer spacious environment not only for food, but access to free wi-fi, and to an extend to a place
Fast forward to the 21st century, these attributes are still embodied in every human being. This behaviour is explained from Maslow’s Hierarchy of Needs, a psychology theory proposed by Abraham Maslow in his paper “A Theory of Human Motivation” written in 1943. Theoretically, physiological needs; food, water, sleep and intercourse, are sufficient for every …show more content…
Nonetheless, this is diminutive when compared to America’s fast food consumption with 37% of its residents consuming fast food and particularly popular among adolescents, with 75% of US teenagers eating at fast food outlets at least once a week (Jawarowska et al., …show more content…
It is a well-known fact that consumption of fast food and takeaway has an adverse health effect which leads to weight gain and obesity.
Research shows that the country’s sociodemographic and health-lifestyle are key factors that contribute to obesity risks with 49% of women and 44% of men in Malaysia were found to be obese. As for ethnicity, Malays are consistently more likely to be obese compared with Chinese (9.3%) and other (5.5%) ethnics groups. (Tan et al., 2011) However, these numbers are not as critical when compared to residents of America, where 68% are overweight and 34% are obese as of 2010. (Jawaroska., 2011)
This begs the question; why do consumers still prefer to eat outside rather than home cooked meals. The first thought that comes to mind is that fast food is convenient, affordable, has a wide range of selection and tasty. Focusing on Malaysia’s youth, these fast food chain restaurant has become their hang out places, thus becoming a social norm, as they offer spacious environment not only for food, but access to free wi-fi, and to an extend to a place