Maslow And Frederick Herzberg's Theory Of Supply Chain Management

The second scheme which was also developped by Frederick Herzberg illustrates how dissatisfactory and satisfacroty factors influence the job. It is obvious that a person is more satisfied with work conditions when he or she has career rowth, or the illusion if it, when a worker feels needed not only by the co-workers, his or her friends, but also by managers, who try to divide work into smaller parts and are interested into worker’s life. Both scheme and diagram show that motivators belong to satisfaction factors of work, which is much more important than dissatisfaction factors. Besides, it is not difficult to notice that satisfactory factors are intrinsic, which are according to Kenneth W. Thomas, more important in management. Besides, one may see some paralels between Herzberg’s theory and the theory of Maslow. Maslow has also concluded that a person, a worker, should be motivated firstly with nonmaterial motivators. According to his five stage hierarchy motivation model, the main motivator for every worker is personal growth and fulfillment and the last stage is taken by biological and psychological needs: Figure 5: Maslow’s theory of needs …show more content…
Therefore, employees of supply chain department, including customer support sub department, are to be motivated in order to make customers return to a company, as well as refer friends. The literature review focused on the general overview of supply chain, how it works in international trade market, and narrowed down the focus to the major factors, which influences the performance in customer service department. Human and cultural factors are determinant in how customers will percept the company. Cultural factor has also been considered as a too broad term, and it has been narrowed down to business culture. The literature review also considered types of motivating employees work better and theories of non-financial