These standards are normally set through cultural and traditional background. Some societies believe that men should exert a sense of masculinity. That machismo should be dominant in men, as it is proof of their manhood. Traditional maleness includes patriarchal attributes. These societies view the “ideal man” as someone who is powerful, impassive, and fearless. They must be able to defend their name, honor, and family without hesitation. This perception of masculinity is prevalent in the posters chosen for display during the First World War. Posters labelled with phrases such as “It’s Men We Want”, greatly emphasize the need for men by bolding and capitalizing the word, “Men”. The posters make it clear that this is a war for grown men, not
These standards are normally set through cultural and traditional background. Some societies believe that men should exert a sense of masculinity. That machismo should be dominant in men, as it is proof of their manhood. Traditional maleness includes patriarchal attributes. These societies view the “ideal man” as someone who is powerful, impassive, and fearless. They must be able to defend their name, honor, and family without hesitation. This perception of masculinity is prevalent in the posters chosen for display during the First World War. Posters labelled with phrases such as “It’s Men We Want”, greatly emphasize the need for men by bolding and capitalizing the word, “Men”. The posters make it clear that this is a war for grown men, not