Mas Vs Hershey Case Study

Mars vs. Hershey The chocolate industry is a highly competitive business to be participating in; this being said, a large portion of brands don 't last more than a few months. These business fail for a variety of reasons, to name a few, not obtaining recognition for their brand, failing to acquire shelf space, not marketing their products properly or even beginning with a product that doesn 't have the consumer demand that is needed to succeed. There are countless opportunities for failure in the chocolate industry and sadly very few opportunities for success. However, against the odds, Hershey and Mars have remained the kings of the chocolate industry for over a century.

Inventing a product that creates excitement with consumers is essential to holding a position of power in the chocolate industry. Creating a product that is well received by consumers is a long process in which every step must go flawlessly, and even if you make all the right moves the product could still flop in the end. Out of the hundreds of products that are released every year, only a …show more content…
To establish a strong public image both Hershey and Mars dedicated time and money towards charity work and employee satisfaction. Milton Hershey; the founder of Hershey, became increasingly involved in community service after his wife passed away. He decided to create a utopia for middle class families in Hershey, Pennsylvania that would be affordable and provide services such as plumbing and free college for residents. Mars however, decided to win the public 's favor through treating their employees like a giant family, they accomplished this by acknowledging employees on a first name basis and convincing the public that they were a small and humble family owned business and would even insist that higher ups flew coach on business