It is western culture saturating the market as well as our society’s standards of women that ultimately …show more content…
A brand takes the most idealized version of societally bound standards and commercializes a privileged race, class, or gender to increase momentum of hegemony and racial capitalism.
This, as both philosophers Antonio Gramsci and Cedric Robinson would explain, is a direct effect of the formation of prioritizing a particular race and class thus manipulating our culture’s beliefs and values.
In Black Marxism, Professor Cedric Robinson traces the concept of competition between races back to the slave trade and argues that by whites reaping the benefits of black labor a force was driven between the two races, and thus the separation of power we see today. White dominance over black populations transformed the definition of race into one of classification. The blacks were deemed as the working class who were born, lived, and died