Marxism In Western Culture
It is western culture saturating the market as well as our society’s standards of women that ultimately degrades the quality of the message behind the brand or advertisement at hand.
A brand takes the most idealized version of societally bound standards and commercializes a privileged race, class, or gender to increase momentum of hegemony and racial capitalism.
This, as both philosophers Antonio Gramsci and Cedric Robinson would explain, is a direct effect of the formation of prioritizing a particular race and class thus manipulating our culture’s beliefs and values.
In Black Marxism, Professor Cedric Robinson traces the …show more content…
Racial capitalism sets the standard of what is most valued in western culture and that defines western culture because it differs completely to those of eastern culture. Wearing hijabs as couture in western culture challenges the structure placed within our capitalist system because of our instinctive priority to value our homogenous cultural assessments over diverse non-western culture. Organizing race and class to fit within the parameters of this pyramid-shaped model determines how individuals interact with each other as well as view a particular society’s values and