In this essay I will compare Marxism and Liberal Pluralism and discuss their role on shaping the publics opinion. I will look at some contemporary examples of how the media can be viewed on both perspectives. I will explore the areas of the role of media as the fourth estate, Gramsci’s theory of Hegemony and medias role in a democratic society. “Marxism is the system of socialism of which the dominant feature is public ownership of the means of production, distribution, and exchange.” (Greg Outlaw)
In The 19th Century, Karl Marx and Friedrich Engels began to look at the social world in a structured way. Marx believed peoples economic life and their relationship to the means of production was one structure in society. He said that it was this …show more content…
He believed the working class had the power to change the system by uniting together and fighting against capitalism rather than competing against each other all the time. He had used the concept of ideology to help account for how the capitalists protected and preserved their economic interests. Marx had said that the dominant ideas of any society work in the interest of the ruling class, in order to secure their dominance. They have the control to produce and circulate the most important ideas, this is why the meaning-making bodies in any society have the power to represent political ideas in the way they do. “Social Potential has become the private power of the few” …show more content…
They use persuasion and consent as well as occasional brute of force as their power is constantly negotiated and fought for. From this point of view, “the media are seen as the place of competition between competing social forces rather than simply as a channel for the dominant ideology. According to Gramsci's view there are on the one hand the dominant classes who seek to contain and incorporate all thought and behaviour within the terms and limits they set in accordance with their interests” (Goldberg,
In The 19th Century, Karl Marx and Friedrich Engels began to look at the social world in a structured way. Marx believed peoples economic life and their relationship to the means of production was one structure in society. He said that it was this …show more content…
He believed the working class had the power to change the system by uniting together and fighting against capitalism rather than competing against each other all the time. He had used the concept of ideology to help account for how the capitalists protected and preserved their economic interests. Marx had said that the dominant ideas of any society work in the interest of the ruling class, in order to secure their dominance. They have the control to produce and circulate the most important ideas, this is why the meaning-making bodies in any society have the power to represent political ideas in the way they do. “Social Potential has become the private power of the few” …show more content…
They use persuasion and consent as well as occasional brute of force as their power is constantly negotiated and fought for. From this point of view, “the media are seen as the place of competition between competing social forces rather than simply as a channel for the dominant ideology. According to Gramsci's view there are on the one hand the dominant classes who seek to contain and incorporate all thought and behaviour within the terms and limits they set in accordance with their interests” (Goldberg,