What Are Marvel Movies Revolution Or Scam

Improved Essays
Marvel movies: revolution or scam?
Since Iron Man, Marvel started to develop a new model of movies: all their movies (and super -heroes) are linked all together until the big reunion of them all, like in the Avengers. They planned to do it for what they call a second “arc”: Iron Man 3, Thor 2, Captain America 2 and finally a new Avengers movie in 2016. But as this model is also used by DC Comics for Batman VS Superman movie, we can ourselves one question: Is this model sustainable and desirable?
Firstly, we’ll see that this model brought a lot of things to current movies and is the fashionable model. Secondly, I’ll show that the model has some downsides and can become tiresome. Finally, we’ll try to see what will be the future of superheroes
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These movies, like Thor or Captain America, present the character, its story: this give a better understanding of the audience on the character. When the reunion movie or a crossover happens, the director hasn’t to present the character. The audience is already attached to it and it allows to focus on the story.
The Marvel model became a new economic model in the movie industry. Producers can make a economic plan for 5 years. In a dodgy market like movies market in which a lot of money is involved, this is a very interesting evolution.
With the artistic success of Avengers, it created a lot of expectations for producers and also the audience. Marvel proved that their movie model can produce blockbusters that can really impress the audience. And they also proved that this model is financially viable.
However, the Marvel model has some downsides. Indeed, the movies which concerned only super-hero seem to lose their interest. The stories have less importance because people are waiting for the next big Avengers
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Marvel has planned to keep his model until the third Avengers movie. They will introduce some new superheroes like Ant Man. The risk is a certain weariness of the audience. Producers try to hire young directors with a strong personality in order to create a realistic and interesting universe for each movie.
DC Comics decide to answer to Marvel: they began their own “arc” with Man of Steel and the Batman VS Superman movie will be the biggest contender for Avengers 2. They try to catch them up but it could be very risky: the DC universe has not been built as the Marvel one was at the time of Avengers.
At the end of the day, the Marvel model changed a lot of things in the movie business. It created a new movie structure that is replicated by many directors, and a new business plan which allows to plan movies for next 5 -6 years. However, it has downsides and Marvel has to be aware that it can bring some lassitude of the audience. Marvel must update his model if they want it to survive some more

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