Marvel Entertainment Case Study

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Marvel Entertainment is now a subsidiary of The Walt Disney Company, but it was not always this way. Marvel Entertainment got its start a long time ago, back in 1939, when it was founded by Martin Goodman, a New York pulp magazines publisher. However, back then, the company was not known as Marvel Entertainment, or even Marvel Comics, but rather as, Timely Publications (TIMELINE). In 1939, Goodman was convinced by a sales manager at comic book company by the name of Funnies Inc., that comic books were a venture he should invest in. Funnies Inc. gave Goodman a superhero, a man-fish-hybrid called the Sub-Mariner, and let him give it a go.
In October, Goodman published his first release, Marvel Comics No. 1., which featured both The Sub-Mariner and future Fantastic Four member, The Human Torch. The comic sold for ten cents a piece and was a huge success. Goodman decided that yes, comics
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In the early 1980s, people began collecting comics, which helped to bring back sales, as well as motivated Marvel to create special issues. During the mid 1980s, Marvel introduced Star Comics, a series targeted toward young children, and because of all this, Marvel was doing well again. It was this financial rebound that caught the eye of New World Pictures, who bought Marvel for $46 million in 1986. Merely two years later, Marvel was sold again; this time to a subsidiary of McAndrews & Forbes Group, the Andrew’s Group. In 1991, Marvel began selling company stock to the public and then began buying up other companies. It bought both the Fleer Corporation and 46% of Toy Biz, Inc. In 1996, it declared bankruptcy, which it emerged from in 1998. In 2009, The Walt Disney Company bought Marvel Entertainment for $4 billion. Since then Marvel has done well and created many new TV Series and movies featuring its

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