It was established in 1981 but actual production started in 1983. When it was established, Government of India held 74% stake and Suzuki held 26% stake. Eventually Government of India sold its entire stake and currently it is subsidiary of Suzuki.
Maruti Suzuki has almost 40% market share of passenger cars in Indian market. Its major competitors are Tata motors, Hyundai motors and M&M.
Maruti Suzuki manufactures sells a large variety of cars from entry level “alto”, hatchbacks “Ritz”, “wagonR”, “Zen”, “celerio” , “Astar” , “ciaz” , “swift” , sedans …show more content…
The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes ten basic models with more than 50 variants. The Group has operations in over 100 cities with more than 150 outlets and also exports cars to other countries.
Core …show more content…
Its range starts from 1,87,000 which is very low and affordable to Indian customers. Maruti gets its sales from its large base of loyal customers who earlier had owned Maruti car. Their motive is to offer so many products in the consideration set of every passanger car customer in India.
• Offering one stop shop to customers and creating different revenue streams
Maruti has created many other revenue sources without making any huge investments in the form of MDS, N2N, Maruti insurance and Maruti finance. This has helped them inmaking customer experience hassle free and helps to build huge base of satisfied customer.
A. Maruti Finance
Finance is major decision driver in car sales. The market where 80% of the cars are financed, maruti entered into this business strategically and was successful to create new source of revenue. It has tied up with 8 finance companies to form a consortium. This consortium comprises Citicorp maruti, ICICI bank, HDFC bank, Kotak Mahindra, Sundaram Finance, bank of Punjab, indusind