Martin And Erik Case Study

1277 Words 6 Pages
1.0 Introduction
The purpose of this report is to analyse the underlying differences of perception exhibited by Martin and Erik in an organisational context. Both Martin and Erik seem to have a cultural perception of their host countries and this perception impedes their ability to work with the locals. The report is based on the small cultural and large cultural approaches that are pertinent to the study of multicultural differences. This report will include a research of national cultures of the participants and apply conceptual framework linked to intercultural awareness such as the Developmental Model of Intercultural Sensitivity (DMIS). Finally, a conclusion summarising the case will be given.
2.0 Analysis of Case Study
2.1 Analysis from a wider cultural perspective
Martin and Erik’s behaviour
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The small culture approach argues that organisational activities and practices are not necessarily subordinates of the larger culture. This is because organisations culture can emerge from values and believes created within that culture. Hence, the small culture paradigm applies the heuristic model where individuals think things through by elimination process and discover some truths about a situation or people (Schutkowski, 2006). This is the typical research approach that would be applied when studying different ethnic cultures. On the contrary, the large culture approach would require someone to know that ethnic groups have distinct cultures and searching for the details. Heuristic thinking can be employed by individuals who want to understand different cultures and not rely on generalized perceptions. The main disadvantage of small culture paradigm is that it assumes all social group cultures are distinct. This may be untrue because some social group cultures apply the general/stereotypic culture for identity or for reference purposes (Schneider,

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