Martha Stewart's Personality Analysis

The four personality types identified by Freud/From are obsessive, erotic, narcissist, and marketing. Freud believed that personalities were a typical way or regular way in which human beings relate to the world. Information provided on the internet describes how well-known leaders personality types affect their success.
Steve Jobs, former CEO of Apple, expressed both an obsessive and narcissist personality type. Someone with an obsessive personality type is a stringent individual with the highest of standards. They operate with a standardized exactness in all they do. They are always striving for better and nothing is ever quite good enough. The obsessive is the counter-balance to the erotic. The obsessive follows the rules, is self-sufficient, …show more content…
These type of people align themselves with the right people and situations and seek to develop and grow personally (Northouse, 2013). Martha Stewart, one of America’s most trusted lifestyle expert, identifies with the marketing personality. Martha and her team are constantly searching for new ways to help expand her global brand. She has taken some of her publications overseas and plans to launch her new product internationally. Martha understands the importance of building relationships with her fans while using social media to share and display her products. Martha marketing personality and strong passion for what she does has allowed her to build an empire by enhancing people’s personal lives. She gives her customers what they love, which keeps them coming back for more. Her personality is why she has become as successful as she is today. Martha is always seeking new ideas and finding new ways to constantly grow, utilizing new technologies to stay in touch with her audience, and always staying consistent and passionate (Meyer, …show more content…
Individuals with this personality seek to love and be loved. They enjoy talking and getting to know others on a personal level. They prefer teams or groups to become a close-knit family who get along. However, erotics tend to be dependent and needy (Northouse, 2013). Nancy Brinker, founder of the Susan G. Koman foundation, identified with the erotic personality. For three decades, the relentless force of Nancy Brinker’s personality has been inextricably tied to Susan G. Komen for the Cure. She dedicated her life to creating a memory of her elder sister who died of cancer at the age of 36. Nancy’s personality was described as funny, wonderful person to be around, and very much attuned to the people around her (Hesse, 2012). She was also friendly, empathetic and nurturing to people that made her into an excellent leader of her organization and work groups by providing service and support to human