Marshall Field's Retail store focused on women and became very innovative on the area of retail targeted towards women. Field encountered many ideas to make retail easier for women, which not only made shopping more pleasant for women but attracted loyal customers from all over the city to shop at his emporium. One example of a Field innovation is The Walnut Room which defied the social rule that women were supposed to eat out escorted by a man, and was the first restaurant where women could eat unescorted. This idea not only made life easier for women but attracted customers to Field's store and let women stay at his store longer rather than make two separate trips to have lunch at their homes or with a man at a restaurant. (more information
