These key factors has made Toyota Corporation to potentially dominate a leading position in the market.
1.Production and manufacturing facilities: The JIT and Lean production strategy has led to the success of the company.
2.Strong Research and Development: With its focus on quality, durability, reliability and value for environment, it has initiated production of hybrid and environment suitable products based on new technologies. It’s gasoline-electric product achieved great popularity and Lexius and Scion are in great demand due to durability.
3.Management Philosophy/ Innovation: Toyota Motor Corporation follows JIT method of distribution and the values of United States Government. The Company is …show more content…
The cost leadership strategy has allowed the company to maximize its presence in the global market and enter into new market segment /market. It’s unique production system which is called TPS Toyota Production system based on Lean Manufacturing Strategy has led the company to an optimum position in the market. The company also includes strategies like JUST IN TIME, KAIZEN and SIX Sigma in order to maintain its distinctive position in the market. A continuous effort of finding innovative solutions to produce advanced engines giving priority to safety of its consumers, is another strategic step of …show more content…
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(Could not bring the ratios from internet)
Resources analysis
Resource analysis looks at the company’s resources and capabilities that can create a competitive advantage for the firm. Key physical assets of Toyota incorporate, different item portfolio: the organization has a various system of assembling areas and stockrooms, and accomplices, in this manner expanding the appropriation arrange (Gao 2015). The pricing advantage and just in time inventory system are some of its resources that has continually led the company to upgrade its resources and capabilities so that it can outperform its competitors.
Determinants of strategic options
The determinants of strategic options for Toyota Motor Corporation is cost leadership, differentiation strategy and Market penetration
Market penetration:
Toyota has world- wide market penetration with its hybrid products and high tech engines. The international expansion in Asia, Europe and other regions of America has been quite