Kim Ganley
September 14, 2015
Business law
2A
Ethics
Ethical people and companies are all over the world but unfortunately so are unethical people and company. Ethics are what we believe are right and wrong. It guides most to all of our decisions. From small things like what to get for dinner to big things such as what to name our children. Hopefully most of the time it helps you make the right choice, however sometimes we are missed guided and chose the wrong choice. When you do make the wrong choice hopefully you get back on the right path. However sometimes they do not go back on the right path and just keep making unethical choices. In business since 1924 headquarters in Richmond, Virginia. Marlboro Cigarette Company is one of those cases in which they use unethical tactics to gain their customers and money. They target the teenagers and young adults, trying to sell their products. Using their “Don’t be a Maybe.” Campaign they were encouraging children as little as 14 years of age and up to smoke. The company was promising a fun adventure and fun things to happen that any young person would want to happen in their lives. Such as falling in love and reaching the the best time in your life. Marlboro is number 4 on the list of top cigarette companies that have underage kids smoking …show more content…
Instead of stopping making and selling such a weapon, they said it was safe because it was filtered while other cigarette brands weren’t, so they pretended like smoking their cigarettes was safe even though it has the same effect. Thinking that they could still make more money with this new tactic they changed their target customers from women to men once the studies had showed the truth about the disturbing after effects of smoking. In fact after they changed to trying to get men to buy their products, their sells went up a considerable amount filling fuel to the horrible
September 14, 2015
Business law
2A
Ethics
Ethical people and companies are all over the world but unfortunately so are unethical people and company. Ethics are what we believe are right and wrong. It guides most to all of our decisions. From small things like what to get for dinner to big things such as what to name our children. Hopefully most of the time it helps you make the right choice, however sometimes we are missed guided and chose the wrong choice. When you do make the wrong choice hopefully you get back on the right path. However sometimes they do not go back on the right path and just keep making unethical choices. In business since 1924 headquarters in Richmond, Virginia. Marlboro Cigarette Company is one of those cases in which they use unethical tactics to gain their customers and money. They target the teenagers and young adults, trying to sell their products. Using their “Don’t be a Maybe.” Campaign they were encouraging children as little as 14 years of age and up to smoke. The company was promising a fun adventure and fun things to happen that any young person would want to happen in their lives. Such as falling in love and reaching the the best time in your life. Marlboro is number 4 on the list of top cigarette companies that have underage kids smoking …show more content…
Instead of stopping making and selling such a weapon, they said it was safe because it was filtered while other cigarette brands weren’t, so they pretended like smoking their cigarettes was safe even though it has the same effect. Thinking that they could still make more money with this new tactic they changed their target customers from women to men once the studies had showed the truth about the disturbing after effects of smoking. In fact after they changed to trying to get men to buy their products, their sells went up a considerable amount filling fuel to the horrible