Essay on Marketing

7161 Words May 28th, 2014 29 Pages
How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop;
Traditional Methods
Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and
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Ask the site owner if they would like to link to your website. If they agree, return the favor by putting a link to their site on yours.
Buy Pay-Per-Click (PPC) ads. These targeted ads appear in search results. If someone clicks on the ads, they visit your site and you pay a fee. This type of advertising is quite effective, but often expensive.

http://wiki.ekmpowershop.com/Promoting_your_Online_Shop_/_Ecommerce_Website
Promoting your Online Shop / Ecommerce Website
Building the online shop is easy with ecommerce software
There are many ways to get people to visit your online shop; some are obvious others aren't so obvious...
Traditional Methods
• Add your website and email address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc).
• Always put your website address in any media advertisements such as Magazines, Newspapers, TV and Radio.
• Tell all your friends and customers about your website, word of mouth is very powerful.

Online Methods
•Contributing to relevant newsgroups and website forums, ensuring that your website address is always in all postings. Remember not to spam the forums and newsgroups with blatant advertising as that will do more damage than good, just be helpful and post answers to questions along with your websites address in your signature.
•Put your website address in your outgoing email signature.
•Advertising on related websites,

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